At LOUPE Americas, Nilpeter joined Kurz and a group of leading industry partners to bring the complete label journey to life through continuous live demonstrations. The presentations span the first creative concept to the finished premium label.

At the heart of the printing process was the Nilpeter FA-17, demonstrating how a stable, precise, and consistent flexo platform provides the production foundation needed for demanding premium label and embellishment applications.

Together with Kurz’s embellishment expertise, Nilpeter demonstrated how advanced flexo technology can help converters combine creative possibilities with reliable industrial performance.

The complete workflow brought together expertise from across the label value chain, including Kurz, Hinderer + Mühlich, Pantec, Wilson Manufacturing, RotoMetrics, ACTEGA, Avery Dennison and UPM. Visitors saw how printing, materials, embellishment, tooling and finishing came together in a real production environment.

“The most exciting innovations in print embellishment don’t happen in isolation,” says Allan Quimby, head of marketing, Kurz USA. “They happen when experts across the value chain work toward a common goal. That’s exactly what we brought to life at LOUPE Americas. Visitors experienced how collaboration transforms creative ideas into premium labels.”